He is in the process of obtaining a company credit card from Capital One. He sent in his information and the image he wanted displayed. It's his company logo. It's an M4 in black silhouette with his company name, OFS Tactical below. They sent this in response.
This card image I selected is my logo for my company and been since April of 2009. I am a federally licensed dealer of firearms and sell to the UNITED STATES MILITARY, LAW ENFORCEMENT and 28 agencies of the Government.
My company advocates for the freedom of the Second Amendment and SAFE USE AND HANDLING of firearms. We are a family of veterans who have fought and died for your individual rights and FREEDOMS, please don't take ours away. The simple image of a firearm in no way, shape or form infringes on "Socially unacceptable or discriminatory behavior, signs or statements (e.g. gangs, hatred, drugs/alcohol abuse, tobacco, graffiti, or illegal firearms use) and if you feel so inclined to make that argument I would like you to explain Vikings running through a village, pillaging and wielding battle axes and swords. What's in your wallet?
(Here Bruce included two captured images from the Capital One ads showing the rampaging Vikings)
I like Capital One but the political correctness must stop and I implore you to reconsider your initial judgement. I am prepared to take this argument as far as needs be; NRA, FOX News, Blogs, Second Amendment rights activists, YouTube, etc. And I have a pretty good my military and law enforcement buddies nation wide will support me by boycotting your fine establishment.
Now Bruce and OFS Tactical are a classic small business, really it's just him, trying to make his mark and maybe enough money to pay the bills. But the size of the dog is irrelevant. What Capital One is in essence saying is that the very image of a gun (and thereby all guns themselves) is so offensive that they refuse to allow a company logo credit card to show one. The language they used left me indignant to the point of anger and perhaps the use of some bad language. Socially unacceptable behavior, signs or statements. Wow. Just Wow.
So here's my response to Capital One, which I will be sending after I've finished this post along with a link for their perusal. Please feel free to let them know how you feel in comments.
Dear Capital One:
I was recently made aware of your rejection of the image of a legal firearm on an Image Card credit card for OFS Tactical. Your stated reason was the following;
Socially unacceptable or discriminatory behavior, signs or statements (e.g. gangs, hatred, drugs/alcohol abuse, tobacco, graffiti, or illegal firearms use)
What I find offensive and discriminatory is your rejection of the image for no more reason than that you don't like it. The simple image of a legal firearm is no more socially unacceptable that a sword or a battle ax which I believe you are more than happy to show in your commercials. Even when in the hands of a child. A weapon is a weapon and is no more dangerous than the hand that wields it. If a company or individual are law abiding and the image is not one of violence and mayhem (that's a subtle hint right there. Did you get it?) then a shadow image of the weapon that has secured freedom for more people than any other in mankind's history is not unacceptable or discriminatory except in the close minded. I am not a Capital One customer at this time nor will I ever be if this is your stance. I am also a veteran and a retired police officer who runs a modest little blog and who is going to shout to the internet and anyone who will listen as to your actions. I urge you to reconsider and work with the owner of OFS tactical to resolve this issue. I have written about this incident. I am including a link to that post. We firearm owners are neither stupid nor non-discretionary. We have funds to spend and credit cards to use and we are very aware of who is actively opposing the lawful exercise of our rights and who is not. It's your company and you can certainly run it any way you see fit but it's our money and we can handle it the same way. And, somehow, I doubt very much that this is the first time such has occurred.
What's in your wallet indeed.